Views
8,187,126Last 60 daysRISING MEDIA PERSONALITYRio de Janeiro · Brazil
FRANCISCOMARTINEZ
Understanding Brazil.Sharing it with the world.
Brazilian cultureFootballEntertainment
LIVE@ciscosworld
88.4Kfollowers
8.18M60-day views
90.8%non-follower reach
Public profile checked Aug 18, 2026
ABOUT FRANCISCO
A rising media personality. A platform ready to scale.
Francisco Martinez is an American-born, Rio-based creator and on-camera personality building a fast-growing media platform around Brazilian culture, football and entertainment.
His content combines mass-appeal entertainment with cultural access—turning stadiums, communities, personalities and everyday Brazilian life into highly shareable stories that reach millions organically.
With a Brazilian-majority audience, trilingual delivery and formats spanning social video, interviews, events and documentary storytelling, Francisco gives brands a distinctive personality through which to enter Brazilian conversations.
A creator today. A media property in the making.
PERFORMANCE
Discovery turns into action.
Strong reach is only the beginning. Francisco’s content brings new people into the community, sends them to the profile and gives them a reason to stay.
Accounts reached
3,924,054Last 60 daysInteractions
613,356Last 60 daysProfile visits
268,710Last 60 daysNet follower growth
43,330Last 60 days60
More than 8.1 million views and 613,000 interactions demonstrate recurring audience demand across multiple pieces of content.
AVERAGES OVER THE LAST 30 POSTS
AUDIENCE
A Brazilian community in its prime adult years.
People who connect through culture, football, travel, identity and real stories.
Gender
69.2%are between 25 and 44
Female56.4%Male43.6%
Age distribution
The audience is mature enough to spend—and curious enough to discover.
Top countries
Brazil63.7%TOP
United States8.6%
Colombia2.9%
Mexico1.9%
Argentina1.8%
Audience interests
Brazilian cultureFootballTravel and explorationCultural identityInternational perspectivesCross-cultural experiencesLifestyle and entertainment
BRAZIL · TOP AUDIENCE CITIES
Where the Brazilian audience is concentrated.
The five leading cities are mapped through their states, shaded from highest to lower concentration.
- 01Rio de JaneiroRio de Janeiro
- 02São PauloSão Paulo
- 03ManausAmazonas
- 04SalvadorBahia
- 05Belo HorizonteMinas Gerais
Shading follows the current city ranking; percentages were not estimated.
INSTAGRAM · DIRECT LINKS
Featured Reels, built to feel alive.
Every card opens the original Instagram Reel. Verified performance is shown only where the underlying numbers are confirmed.
CONTENT PERFORMANCE
Four stories. Four different kinds of proof.
Scale, reach, follower conversion and community discussion—all generated through organic storytelling.
My Brazilian girlfriend tried to teach me forró
1.97M views1.47M reached · 68K+ interactions
Verified case studyBrazilian who supports Argentina
1.34M views820K+ reached · 36K+ interactions
Verified case studyTrying to learn Brazilian dance steps
1.2M views8,500+ followers
Instagram ↗04What does it mean to be Brazilian?
390K+ views1,400+ comments
Instagram ↗THE PLATFORM
Built for attention. Positioned for longevity.
The advantage is range: Francisco can move between entertainment and depth without losing the audience.
One recognizable on-camera personality connects football, culture, food, travel, interviews and everyday Brazilian life—giving audiences multiple reasons to watch and brands multiple ways to participate.
Football
creates passion and scale.
Culture
creates relevance and trust.
Personality
connects every format.
PERSONALITY · PERFORMANCE · RANGE · CULTURAL RELEVANCE
COMMERCIAL ADVANTAGES
Why brands should move early.
The performance is current. The personality is memorable. The platform has room to become significantly larger.
Recognizable media personality
A distinctive on-camera presence audiences remember.
Organic discovery engine
More than 90% of recent reach comes from non-followers.
Proven audience conversion
More than 27,000 net followers added in 30 days.
Cross-category range
Football, culture, entertainment, food, travel and interviews.
Valuable Brazilian audience
Brazilian-majority, female-majority and concentrated between 25 and 44.
Trilingual commercial versatility
Campaigns can be delivered in English, Spanish and Portuguese.
SOCIAL TODAY · RECURRING FORMATS TOMORROW
A commercial platform with room to scale.
Francisco can create for the feed today—and grow with partners into recurring formats, live experiences and larger productions.
International brands seeking Brazilian relevance
A credible way into Brazilian conversations through cultural access, audience trust and native storytelling.
Brazilian brands seeking global reach
A trilingual personality who can translate Brazilian stories for international audiences.
Sports & entertainment
Football · clubs · leagues · events · media · live experiences
Travel & hospitality
Destinations · airlines · hotels · tourism platforms · experiences
Consumer brands & technology
Fintech · food and beverage · lifestyle · apps · consumer products
PARTNERSHIPS
Partnerships built to perform—and grow.
From native social activations to repeatable branded formats, every partnership is designed around audience behavior and business goals.
EARLY PARTNER ADVANTAGE
88.4K90.8% discoveryFormats · events · ambassadorshipsInstagram Reel integrations
High-reach native stories designed around audience attention.
Story campaigns
Interactive campaigns built for response and participation.
Destination features
On-location campaigns that turn destinations into stories.
Event coverage
Hosting, coverage and real-time audience access.
Long-form interviews
Founder, athlete, talent and branded conversations.
Documentary campaigns
Deeper branded stories designed for credibility and lasting value.
Campaigns can be created in English, Spanish or Portuguese.
THE DIFFERENCE
Attention earns the view. Personality builds the brand.
A recognizable presence, proven organic reach and the ability to perform across football, culture, entertainment and documentary storytelling make Francisco valuable now—and increasingly difficult to replicate as the platform grows.
Recognizable presence
A personality audiences remember.
Content with range
Multiple categories. One consistent identity.
Cultural relevance
Brazilian stories told with access and respect.
Built to scale
Social, hosting, live formats and larger productions.
